HOW TO PUBLISH A BLOG POST

STEP-BY-STEP VIDEO ON HOW TO CREATE HIGH QUALITY CONTENT

What You'll Learn

How To…

  • Create Unique and High Quality Content
  • Add Media and Featured Images
  • Add Tags and Categories
  • Create a Hyperlink
  • Create an SEO Snippet
  • Create and Embed a Responsive Video
  • Schedule and Publish Blog Posts
  • And Start Sharing Valuable Content With The World!

HOW TO PUBLISH A BLOG POST

STEP-BY-STEP VIDEO ON HOW TO CREATE HIGH QUALITY CONTENT

What You'll Learn

How To…

  • Create Unique and High Quality Content
  • Add Media and Featured Images
  • Add Tags and Categories
  • Create a Hyperlink
  • Create an SEO Snippet
  • Create and Embed a Responsive Video
  • Schedule and Publish Blog Posts
  • And Start Sharing Valuable Content With The World!

Step-by-Step Guide

In this video I walk you through the entire process of creating valuable content for your blog. Not only will you learn how to publish a blog post, but you’ll also learn how to create high quality content that will effectively grow your blog’s audience.

Jump to a specific step by clicking on the links below:

Create List Content
Add an Image and Featured Image
Add Tags and Categories
Create a Hyperlink
Create an SEO Snippet
Embed a Responsive Video
Publish a Blog Post

Below is a seven part visual walk-through of the video where each step is listed. However, I encourage you to watch the video all the way through because I go into much greater detail in regards to how to implement specific content strategies. So with that being said, let’s start blogging!

1. Create List Content

List content is exactly what it sounds like, it’s content that’s in the form of a list. This type of blog post has been proven to be highly sharable, informative, and popular across multiple industries. Lists are great because they give the reader a quantifiable return on their investment of time they put in to read your blog post.

Step 1

create-list-content

Create a list using different sized fonts and headings within the WordPress visual editor. I’m using H1 headings for the list items.

Step 2

create-list-content

You can adjust the font size by clicking on the “Paragraph” menu item within the visual editor’s toolbar. If you don’t see the Paragraph menu item, make sure you’ve clicked the “Toolbar Toggle ” icon. It’s the icon with the arrow pointing towards it.

Step 3

create-list-content

Preview the content to get a better idea of how it will be displayed on your blog. Next, let’s add an image to the content.

2. Add Images

Adding media is another surefire way to increase engagement, but it also allows you to use images to help tell your story. This tip will cover how to add high-definition images to your content and also show you how to add a featured image to your blog.

Step 1

add-image-blog-post

Place the cursor where you’d like the picture to be and then click the “Add Media” button.

Step 2

add-image-blog-post

Click the “Upload Files” link to upload an image. Once you’ve selected the image you want to use, click the “Insert Into Post” button located at the lower right-hand side of the screen.

Step 3

add-image-blog-post

Once the image has been added to your content, click the “Preview” button to get a better idea of how it will be displayed on your blog.

Step 4

add-image-blog-post

Looks great! You now have a high-def image that leads into your content. Next, let’s use the same image as our featured image.

Step 5

add-feature-image

Back at the visual editor, towards the lower right-hand side of your screen, you should see a Featured Image section. Click on the “Set Featured Image” link to add and create a featured image.

Step 6

add-featured-image-blog-post

Once you’ve selected an image to use for your featured image, click the “Insert Into Post” button on the lower right-hand side of your screen.

Step 7

add-featured-image

You have the option of publishing your post so that you can see what it will look like on your homepage, but if you’re not ready to make your content live, here’s a screenshot of what your featured image will look like.

3. Add Tags and Categories

WordPress has a ton of awesome features out of the box and tags and categories are two of those features that will help you organize your content. This is also a great way to help your audience quickly find what they’re looking for.

Step 1

add-tags-categories-blog

To create a new category you’ll want to visit the “Categories” section within the visual editor. It’s located on the lower right-hand side of the screen.

Step 2

add-tags-category-blog

Click the “+Add New Category” link and a text box will appear. Type in the desired name of your category and click the “Add New Category” button.

Step 3

add-tags-categories-blog

Next, select your category. Make sure the box is checked next to the category you’d like to add the post to. Then click the “Preview” button to see what it will look like on your blog.

Step 4

add-tags-categories-blog

As you can see, the blog post is now part of the Vacation Tips category we just created. The category is displayed as a clickable hyperlink above the post, next to the author info. Now let’s add some tags.

Step 5

add-tags-categories

To create a new tag you’ll want to visit the “Tags” section within the visual editor. It’s located on the lower right-hand side of the screen directly under the “Categories” section.

Step 6

add-tags-categories-blog

Type in the tags you want to associate the post with, but be sure to separate each tag with a comma. Once you’ve entered in your tags, click the “Add” button.

Step 7

add-tags-categories

After the tags have been added, preview the post to get a better idea of what they’ll look like. As you can see, each tag is a clickable hyperlink that will take your visitor to a list of every post that shares that particular tag. This is a great “UX” (User Experience) feature.

4. Create a Hyperlink

Linking to other websites and URL’s is a powerful strategy whenever it comes to blogging and SEO. In this tip I’ll show you how to create a hyperlink within your content and link to an external website. I’ll also show you how to configure the link so that it will stand out to the reader.

Step 1

add-hyperlink-blog

In the visual editor, highlight the portion of content that you’d like to make a hyperlink. Next, click the “Link” icon in the toolbar. This will let you add the URL and create the hyperlink.

Step 2

add-hyperlink-blog

A text box will appear next to the highlighted content. This is where you’ll enter the full URL of the website you want the content to link to. Once you’ve typed in a URL, click the “Apply” button.

Step 3

add-hyperlink-blog

Sweet! You’ve created a hyperlink! Now let’s make it stand out and give it a bold font. Simply click on the “B” in the toolbar and you should see the font change before your very eyes!

Step 4

add-hyperlink-blog

Now let’s change the color of the text. Click the “A” icon in the toolbar to access the color selector. Then click on a color or create a custom color. Once you’ve selected a color, the hyperlink will change colors.

Step 5

add-hyperlink-blog

Preview your blog post to see the hyperlink in action. Looks great! I also recommend that you click on the hyperlink to make sure that the link is working properly.

5. Create an SEO Snippet

It’s extremely important to have a strong SEO foundation whenever you start a blog. This tip will show you how to create an SEO snippet using the Yoast SEO plugin. This will allow you to be found in the search results and it will help you optimize your blog post for the search engines.

Step 1

seo-snippet-blog

The Yoast SEO plugin is what we’ll be using to create the SEO snippet. If you haven’t downloaded it yet, watch this video. It’s a very powerful free plugin that streamlines a ton of the technical aspects of SEO. Once downloaded, you can access the “Snippet Editor” within your visual editor.

Step 2

seo-snippet-blog

Next, click the “Edit Snippet” button and you’ll be given access to the editing features. The Yoast SEO plugin will let you adjust how the title, slug, and meta description appear in the search engines.

Step 3

seo-snippet-blog

Once you’ve configured the SEO snippet to your liking, be sure to review your changes in the Snippet Preview. If it looks good to you, click the “Close Snippet Editor” button. Whenever you publish the blog post the SEO snippet changes will be published as well.

Step 4

seo-snippet-blog

As you can see, our snippet is now showing up in Google’s search results. The Yoast SEO plugin is a great tool that I recommend to all bloggers whenever it comes to SEO.

6. Embed a Responsive Video

Having a responsive website is pretty much a requirement nowadays. That’s why all of your content needs to be created with that in mind. This tip will cover how to add a responsive video, but you’ll also learn a tangible skill, how to configure the HTML within your blog.

Step 1

embed-video

There are various methods for embedding a video within your blog, but for this tutorial we’re going to be using YouTube as our media source.

Step 2

embed-video

Select the YouTube video that you want to embed within your blog’s content.

Step 3

embed-video

To access the sharing options, click the “Arrow” icon. A menu will appear and the first option will be the YouTube share URL. This is the URL that we’re going to use. Highlight and copy this URL.

Step 4

embed-video

Next, go to embedresponsively.com. This website will create the HTML that you’ll use for the responsive video. Simply paste the URL that you just copied from YouTube in the text box and click the “Embed” button.

Step 5

embed-video

You should see a preview of your video with the HTML embed code below it. This is the code that you’ll use on your blog. Highlight and copy the embed code below the video.

Step 6

embed-video

Back at the Visual Editor you’ll want to switch to the Text Editor. This will allow you to access and edit your blog post’s HTML. Click the “Text” tab to switch to the Text Editor.

Step 7

embed-video

Once you switch to the Text Editor, your screen will look much different. Don’t freak out, your content is still there but it’s in the form of HTML. Simply place your cursor where you want the video to be within the HTML. Then paste the embed code that you just copied from embedresponsively.com. Preview the post to test the responsiveness of the video.

Step 8

embed-video

Now that you’ve added the embed code to the HTML, you’ll have a responsive video that will look great no matter how it’s being viewed. Sweet! Now let’s publish this blog post!

7. Publish a Blog Post

Finally, this is where you’ll learn how to publish a blog post so that you can start sharing value with your audience as soon as possible.

Step 1

publish-blog-post

You made it! The final step! Now before you publish your post, I want to show you a few publishing options. Let’s take a closer look at the Publish section.

Step 2

publish-blog-post

In the upper right-hand side of the screen is the Publish section. Here you’ll have the option of scheduling the post so that it will be published on a future date, or you can publish it immediately. To schedule the post, simply set the date that you want the post to go live and click the “Ok” button. But if you want to publish it immediately, simply click the “Publish” button.

Step 3

publish-blog-post

You’re blog post is now live! Nice job! Be sure to share your post across your social media channels and with your audience. Your valuable content is ready for the world to see!

CONGRATULATIONS!

publish-blog-post

You did it! Congratulations on finishing the blogging course and building your very own self-hosted WordPress blog. This is only the beginning and I’m super excited for what the future holds. If you haven’t done so already, be sure to grab your free copy of the Blog Starter Kit. This free guide is filled with 70+ pages where I show you step-by-step how to grow and monetize your blog as well. Good luck, and here’s to your continued success!

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