Resources

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THE TOOLS FOR SUCCESS
Below you’ll find a list of all the top resources I personally recommend for starting a blog. These are tools that I have a lot of experience with and use on a daily basis. They’ve also helped me reach multiple milestones, so I thought it would be helpful to put them all in one place instead of making you scour the Internet like a crazy person! I’m always adding new resources, so be sure to bookmark this page and reference it as needed.
Disclosure: This page contains affiliate links, meaning I get a commission if you decide to make a purchase through my links or promo code, at no cost to you. Please understand that I have experience with all of these companies, and I recommend them because they are extremely helpful when starting a blog. Plus, by using my affiliate links, you are helping me keep this blog up and running…and for that, I thank you.
THE TOOLS FOR SUCCESS
Below you’ll find a list of all the top resources I personally recommend for starting a blog. These are tools that I have a lot of experience with and use on a daily basis. They’ve also helped me reach multiple milestones, so I thought it would be helpful to put them all in one place instead of making you scour the Internet like a crazy person! I’m always adding new resources, so be sure to bookmark this page and reference it as needed.
Disclosure: Some of the links below are affiliate links, and at no additional cost to you, I will earn a small commission if you decide to make a purchase. Please understand that I have experience with all of these companies, and I recommend them because they are extremely helpful when starting a blog. Plus, by using my affiliate links, you are helping me keep this blog up and running…and for that, I thank you.
WEB HOSTING

NAMEHERO

NameHero Cloud WordPress Web Hosting is the ideal solution for blazing-fast, secure, and scalable blogs and websites. Their cloud-based infrastructure is optimized for WordPress, ensuring exceptional performance and reliability for your online presence. With NameHero's user-friendly control panel, automatic backups, and free SSL certificates, you can confidently manage your blog while they handle the technical details. Plus, their dedicated support team is available 24/7 to help you every step of the way. I highly recommend NameHero Cloud WordPress Web Hosting for a seamless, worry-free experience that lets you focus on what matters most – your content.

BLUEHOST

Powering over 2 million websites worldwide, plus the majority of my blogs, Bluehost is by far my number one choice when it comes to web host providers. They offer unlimited domain hosting, unlimited space, unlimited email accounts, and their web hosting is even optimized for WordPress. Additionally, they have a 30 day money back guarantee, provide 1-on-1 training if you need it, and you get a FREE domain name when you sign up.

SITEGROUND

SiteGround managed WordPress hosting adds an extra layer of convenience for WordPress bloggers. Managed WordPress hosts like SiteGround will take care of the WordPress updates, keep track of vulnerabilities and offer WAF protection and other security services, and build solutions that specifically offer WordPress performance and security boosts. This additional layer of security, speed and convenience is what sets SietGround apart from the competition! I use and highly recommend them!

WP ENGINE

WP Engine is a form of web hosting specifically optimized for WordPress websites and blogs. They will handle the optimization and maintenance of your server, ensuring that your WordPress websites run efficiently and securely. WP Engine also offers managed WordPress hosting. Think of this as a dedicated technical assistant that powers your site. WP Engine is definitely the most professional and advanced web host I recommend. Definitely check them out!

WORDPRESS THEMES

DIVI

Elegant Themes has pulled out all the stops with this one. The Divi Theme is my number one recommendation when it comes to WordPress themes. Packed with a ton of great bonus features like the Divi Theme builder, 18 pre-made layouts, and a wonderfully responsive design, Divi does not disappoint. I used Divi to build blogwithben.com and it cut down on development time by a few months at least. I seriously love this theme.

PIXELGRADE

Pixelgrade brings you design-driven WordPress themes that can help you start a blog and stand out from the crowd. Trusted by over 60,000 people, Pixelgrade themes are packed with a powerful yet easy-to-use visual system that gives you the flexibility to make a truly beautiful and unique blog. Additionally, their company is backed by people who truly care about their customer's success. You can't go wrong with Pixelgrade WordPress themes.

STUDIOPRESS

Studiopress is an industry standard when it comes to WordPress themes. Did I mention that each theme is built on the Genesis Framework? This means you'll be getting a strong foundation that gives your website a high quality and professional makeover with just a few clicks of the mouse. I've used StudioPress themes for a few of my blogs and I couldn’t be more satisfied.

ELEGANT THEMES

With over 300,000 customers and 87 themes to choose from, Elegant Themes has a lot to offer. Not only are these themes professional, but they’re built with excellent code. Elegant Themes can turn any blog into a digital work of art, and for a very affordable price as well. Get 100% access to all 87 themes for only $69 and see what Elegant Themes can do for your blog.

THRIVE THEMES

These themes were built with marketers in mind. The developers seem to have a strong emphasis on conversions and it shows in the layout of each theme. Not to mention, their landing pages are beautifully designed as well. Built from the ground up, they make getting your website up and running a cinch.
EMAIL MARKETING

AWEBER

The money is in the list! That’s what any digital marketer will tell you. The same goes for blogging. Your email list is your #1 asset when it comes to building an online community. Enter AWeber! This is by far the best tool for building your email list and keeping in touch with your readers. AWeber's customer service and knowledge center are what sold me, and that's why I've been a loyal customer for all these years.

CONSTANT CONTACT

With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. Awe-inspiring templates. Easy-to-use editor. Powerful list-building tools. Expert advice and live support. Constant Contact delivers everything you need to connect with customers, grow your business, and watch big-time results pour in. Start your FREE trial today!
icontact email marketing blog with ben

iCONTACT

iContact is a premier email marketing solution designed to help businesses of all sizes create, send, and track impactful email campaigns. With an intuitive drag-and-drop editor, customizable templates, and advanced segmentation features, iContact makes it easy to deliver personalized messages that engage your audience and drive results.

LEAD GENERATION

BLOOM

I use Bloom's opt-in forms all over this blog. They look great, convert, and are super easy to create. Plus, the built-in dashboard gives you a bird's eye view on how your forms are performing. If you're looking for clean and convertible opt-in forms, then I highly recommend you check out Bloom by Elegant Themes.

OPTIN MONSTER

Turn your blog's visitors into subscribers with OptinMonster's easy to make opt-in forms. They offer a ton of lead generation capabilities and have some great looking forms that will grab your reader's attention. They also have built-in tracking and testing capabilities. Great product and an even better mascot!

THRIVE LEADS

Looking for a flexible yet highly convertible opt-in form? Well, look no further! Thrive Leads is a great lead generation tool that has some tremendous A/B split testing and tracking capabilities. Plus, they look great! The opt-in form you see on the blog section of blogwithben.com was built using Thrive Leads.

PLUGINS

SEO BY YOAST

This is by far a must-have plugin for any WordPress site when it comes to SEO. With over 14 million downloads, and 3,500 five star reviews, it's safe to say that people are satisfied with the SEO by Yoast plugin.  Did I mention that it’s FREE? SEO by Yoast simplifies the technical side of SEO and will make your blog search engine friendly.

MONARCH SOCIAL SHARING

We all know the power of social media. The Monarch Social Sharing plugin from Elegant Themes lets you harness that power and allows your blog to reach more readers. Their design is clean, customizable, and responsive. In fact, you can see it in action on the lefthand side of the screen.

CHILD THEME CONFIGURATOR

I learned the importance of having a child theme the hard way when I crashed the very first website I ever built. That was years ago, but I can't stress the importance of having a child theme enough. With that being said, the Child Theme Configurator helps you easily create a child theme and saves you from making the same mistake I did.

DIVI THEME BUILDER

Built with the power of the Divi Theme, the Divi Builder plugin is a stand-alone Drag & Drop page builder plugin that works with any WordPress theme. Take control over your page content with the most advanced builder plugin on the market. With the Divi Builder, there is nothing you can't create.

WORDFENCE

Security should be a top priority when building any kind of online platform. Especially when you're building a blog. In order to stay up-to-date with the potential threats hackers pose, I recommend installing the Wordfence Security plugin. If anything, it will give you piece of mind that your blog is being protected.

GOOGLE ANALYTICS FOR WP

As a digital marketer, I'm constantly testing, reviewing, and measuring data. This plugin brings Google Analytics reports and real-time statistics straight to my WordPress dashboard and automatically inserts the tracking code in every page of my blog. This plugin streamlines a lot of my marketing research and saves me a lot of time.

BACKUP BUDDY

If you're going to have a blog, you need to take the necessary steps to backup your site. You don't want to be on the wrong side of a server crash. BackupBuddy offers complete site backup and migrations solutions for WordPress users. This is another tool that is not only extremely helpful, but it also gives you piece of mind.

PIXELGRADE NOVA BLOCKS

Nova Blocks is a collection of unique Gutenberg blocks that can help you build a blog that stands out from the crowd. The Pixelgrade Nova Blocks have a design-driven approach that will help you create and showcase your content in the best possible way! Unique and innovative!
PODCASTING

MXL 990 CONDENSER MICROPHONE

You can't beat the quality and price of the XML 990 condenser microphone. I've been using this mic for the past 5 years and I consider it to be my ole' faithful. The sound quality is amazing and it hasn't diminished one bit over the years. This mic is great for new podcasters and it'll give your podcasts a more professional sound.

BEHRINGER XENYX X1204USB MIXER

Sound quality is paramount to any type of recording. Having a mixer allows you to manage that sound and increase the professionalism of your podcast 10X. It also acts as the home base for all of your inputs and outputs, and streamlines the recording process. This is the mixer I use for all my recordings. Check it out.

TASCAM DR-40 DIGITAL RECORDER

There's nothing worse than a recording failure during the middle of a podcast interview. That's why I recommend this trusty back up that never let's me down; the digital recorder. This little guy is great for recording quality sound and it always guarantees me that my podcast interviews will get recorded.

NEEWER BROADCAST ARM

This piece of equipment isn't necessary, but it sure is handy. The Neewer Broadcast Arm comes with a shock mount, built-in XLR male to female cable, and it's super easy to install. Having this arm gives you a lot of freedom while recording and is a great addition to any podcaster's studio.

GRIFFIN iMIC USB AUDIO INTERFACE

If your computer doesn't have an audio-in jack, then you'll need this little guy. The Griffin iMic allows you to connect microphones, mixers, and other input devices to your iBook, PowerBook, PowerMac or other Mac or PC systems. All you need is a USB port. Simple, small, and efficient.

BLUE ICICLE USB TO MIC CONVERTER

Whenever I'm on the road, I always make sure to bring the Icicle. I can literally turn any microphone into a totally streamlined, USB-ready recording device in the matter of seconds. No bulky hardware or a million cables to deal with. Simply plug in the USB cable and your mic will be live.

AUDIO-TECHNICA HEADPHONES

Call me a perfectionist, but anytime I'm recording something I want to make sure it sounds amazing. These Audio-Technica professional studio headphones allow me to do just that. Made with pro-grade materials, they deliver accurate audio and outstanding comfort that gets the job done.

POP SCREEN

Anytime you speak words into a mic that start with the letter “b” or “p”, you release more air pressure and give those words more bass or “pop”. This pop filter takes away that added bass and instantly improves the sound quality of your recording. It also clamps on any mic stand or broadcasting arm and is extremely adjustable.

GARAGEBAND

Recording software can be expensive, but not if you have a Mac. Garageband recording software comes preinstalled and it's like having access to a professional sound studio. Oh ya…it's free! I use Garageband to record, edit, and export all my podcasts. Great piece of software if you have a Mac.

AUDACITY

If you're a PC user, then Audacity is the way to go. This is another free resource and it's a great alternative to Garageband. Personally, I don't use it. However, I know a lot of people who do. From what I can tell, it produces some high-quality recordings and is easy to use.
VIDEO

NIKON D7000

The right camera can make all the difference in your videos. That's why I use the Nikon D7000. This DSLR camera not only takes great photos, but it also has the ability to shoot full 1080p HD movies with full time autofocus. A well shot video can go a long way in building trust with your audience.

LIGHTING SET

Lights, camera, ACTION! If you want to add that “professional film studio” look to your videos, then you'll need to invest in some lighting. This lighting kit gives you everything you'll need in order to bring your videos to life. Easy to set up and take down. I highly recommend adding this to your shoots.

SENNHEISER WIRELESS LAVALIER MIC

Another extremely important aspect of shooting a video is the quality of the sound. I can't tell you how many videos I've turned off after 3 seconds because of how bad the sound was. Do yourself a favor and invest in a good mic. I use this wireless mic for all my video shoots and I'm very please with the results.

FINAL CUT PRO X VIDEO EDITING SOFTWARE

Film edits can drastically change how videos are perceived. Editing software gives you the ability to change the look, feel, mood, and tone of your video with a click of the mouse. It seems that everyone has an opinion on what works the best, but Final Cut Pro X for Mac is my top choice.

SCREENFLOW SCREEN CAPTURE SOFTWARE (MAC USERS)

This software gives you the ability to record your computer screen as your using it. The interface is super easy to use and it comes with a lot of really cool feature. For example, you can screen capture your iPhone. Crazy! It's also great for shooting tutorials and “how-to” videos.

CAMTASIA SCREEN CAPTURE SOFTWARE (PC USERS)

If you're a PC user, then Camtasia is a great tool for screen capture and video editing. They have a Mac version, but I haven't tried it out yet. From what I can tell, the company behind Camtasia is well respected and has some high-quality products on the market. I have no problem recommending this software.
IMAGES

SNAPPA GRAPHIC DESIGN TOOL

This website allows you to design amazing graphics without the help of a graphic designer or expensive graphic design software. Plus, Snappa is aimed at helping digital marketers create graphics for blogs, ads, and social media posts. They also have a free version and a premium version. Give it a shot!

PIXABAY IMAGES

One way to attract and engage your audience is through media. Photos are a great way to grab the attention of you audience, so that's why it's important to have good-looking images on your site. Pixabay is a website that offers professional quality photos…and they are 100% FREE! I use them all the time.

UNSPLASH IMAGES

This is another website that I use for blog images. This site has some really cool scenery photos, and from what I can tell, they're high-resolution and high-quality. Unsplash posts 10 new photos every 10 days and they too are 100% FREE. Due to this, they help me keep my images fresh and new.

iSTOCK IMAGES

Select from millions of royalty-free photos, clip-art, videos, illustrations, and audio tracks at iStock. This is a paid service, but you definitely get what you pay for. I use iStock when I'm in need of a specific type of image or illustration. They have a huge selection and their images are top-notch.

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